Google just announced a multi-year partnership with MrBeast spanning Gemini and Google Health. Here's what the deal includes, why Google picked him, and what it signals for the creator economy.
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Kick is taking IRL streaming beyond smartphones with a creator-focused “Go-Bag” built around professional mobile broadcasting hardware. Here’s why the platform is investing in expensive bonded-cellular rigs and what it could mean for the future of outdoor streaming.
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Twitch is pushing collaboration beyond shared chats and viewership with a new subscription-bundling concept designed around groups of creators. Here’s why a discounted “lobby” subscription could change how multi-streamers think about audience growth, revenue sharing, and collaboration.
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ouTube built a feature that quietly funnels Shorts viewers straight into live broadcasts, and it's rewriting how creators get discovered. Here's why Twitch is racing to catch up.
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Kai Cenat is taking Vivet from internet hype to New York City billboards. With the brand's first fashion show set for September 12, the streamer is turning his fashion ambition into a real-world event.
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YouTube's Multiview is changing how audiences watch live content, letting viewers follow up to four live streams on one screen. As the platform expands the feature across major live experiences, could the technology eventually make traditional co-streaming less important?
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The era of staying live for weeks may be losing its grip on streaming. In 2026, major creators are increasingly turning livestreams into high-production events, from creator universities and tournaments to IRL competitions and entertainment shows.
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Discord is pushing deeper into livestreaming by turning servers into destinations for live events, gaming broadcasts, and creator communities. Could server-based streaming eventually challenge Twitch for mid-sized creators?
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Creators are increasingly turning Discord communities into real businesses by combining community engagement with different monetization strategies. From paid server subscriptions and exclusive content to digital products, sponsorships, workshops, and special events, Discord gives creators multiple ways to generate income while staying connected with their audiences. Rather than depending entirely on social media algorithms, creators can use Discord to build direct, long-term relationships with followers and turn engaged community members into customers and loyal supporters.
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