The Complete Wiki to the Ubisoft 2026 Restructure
What Happened to Creative House 2?
As part of Ubisoft's 2026 organizational reset, the company created five specialized Creative Houses to give its major game portfolios clearer ownership and more focused leadership. Creative House 2 was placed under the leadership of Christoph Hartmann earlier this year. Nasdaq
Ubisoft has now taken the next step by having Creative House 2's teams operate under the Massive Entertainment identity.
This effectively expands the Massive name beyond its original Swedish studio and turns it into the shared global label for the Creative House 2 portfolio. Ubisoft
Which Teams Are Now Under Massive Entertainment?
Development teams working on Creative House 2's franchises in:
- Montréal
- Toronto
- Paris
- Sweden
will operate under the Massive Entertainment brand. Ubisoft
The important distinction is that Ubisoft has described this as teams operating under a shared identity, rather than announcing that every location has literally become the original Swedish Massive studio.
Which Games and Franchises Are Included?
The expanded Massive Entertainment identity covers several major Ubisoft properties:
- Tom Clancy's The Division
- Tom Clancy's Ghost Recon
- Tom Clancy's Splinter Cell
- March of Giants
Ubisoft says the unified structure is intended to combine creative and technological expertise across the different locations. Ubisoft
Why Is Ubisoft Doing This?
The change comes from Ubisoft's wider 2026 restructuring.
The company announced a new operating model built around five specialized Creative Houses, with each house combining development and go-to-market functions around particular genres and brands. Ubisoft said the goal was to create more focused decision-making, clearer accountability and greater agility. Nasdaq
Creative House 2 is focused around competitive and cooperative experiences, making franchises such as The Division, Ghost Recon and Splinter Cell a natural part of the same organizational group. Pocket Gamer
What Happens to Massive Entertainment?
The original Massive Entertainment identity is not disappearing.
The Swedish studio remains part of Ubisoft, while the Massive Entertainment name is now being used as the wider identity for Creative House 2. The studio has a history spanning nearly three decades and is closely associated with The Division and Ubisoft's Snowdrop technology. Ubisoft
Christoph Hartmann is the General Manager overseeing the expanded Massive Entertainment organization. Ubisoft
Does This Change Existing Games?
Ubisoft says there is no change to its ongoing commitments to players or partners as a result of the organizational change. Ubisoft
The restructuring is therefore primarily an organizational and branding change rather than an announcement that existing games have been cancelled or fundamentally altered.
Why It Matters
The move gives one recognizable identity to teams working across several locations and major Ubisoft franchises.
It also shows how Ubisoft is continuing to implement the Creative Houses model announced in January 2026, following a broader portfolio reset, cost-reduction program and restructuring of its development organization. Nasdaq
🎮 The Bottom Line
Creative House 2 is now operating under the Massive Entertainment identity, bringing together teams in Montréal, Toronto, Paris and Sweden. The expanded organization covers The Division, Ghost Recon, Splinter Cell and March of Giants, with Ubisoft positioning the move as a way to combine expertise and shape the future of these franchises. Ubisoft