How to Create a Discord Server Trailer Video

A server trailer is a 30-90 second video that shows potential members what life in your community looks like. It's the highest-converting promotional asset you can create.

Why Server Trailers Work

• Video conveys personality better than text or images
• Gives viewers a preview of the community atmosphere
• Shareable on TikTok, Twitter, and YouTube
• Differentiates you from the thousands of servers with only text descriptions

Planning Your Trailer

Script structure (60-90 seconds):

1. Hook (0-5s): Grab attention immediately - a funny moment, impressive stat, or strong visual
2. Introduction (5-20s): What is this server?
3. Community showcase (20-50s): Real moments from your community - clips, chat snippets, event footage
4. Features overview (50-70s): Quick showcase of key channels, events, or bots
5. CTA (70-90s): "Join us - link in description"

What to Record

• Screen recordings of your Discord server (redact personal info)
• Gameplay clips from your community (for gaming servers)
• Voice call moments (with members' permission)
• Art or creative work from members
• Event highlights

Editing Tools

Free:

• CapCut - Easy, TikTok-optimised, great for short videos
• DaVinci Resolve - Professional, free, full features
• iMovie - Mac only, simple and clean

Paid:

• Adobe Premiere - Industry standard
• Final Cut Pro - Mac, one-time purchase

Where to Use Your Trailer

• Your Discords.ai listing description (embed YouTube or link)
• TikTok - Short version (15-30s)
• Twitter - Native video upload
• YouTube - Full version in a dedicated video
• Server #about channel - Pinned for new members

Related: Discord Brand Identity Guide · Discord Social Media Promotion Guide