How to Set Up a Promotion Channel on Your Discord Server

A promotion channel creates value for members while naturally promoting your server through their audiences.

Types of Promotion Channels

#self-promo — Members share their social content (YouTube, Twitch, art, projects)
#server-promo — Servers advertise to your members (in exchange for the same)
#commissions-open — Artists or creators advertise their services
#looking-for-members — Groups or teams recruiting

Setting Up a Self-Promo Channel

Create the channel in an appropriate category
Set slowmode (24-hour slowmode prevents spam while still allowing promotion)
Post pinned rules (see template below)
Configure permissions: Members can post, mods can delete
Make it read-only for @everyone except the role that can promote (e.g. Level 5+)

Pinned Rules Template

📢 #self-promo Rules ✅ Share your: • YouTube/Twitch/TikTok content • Art and creative projects • Games or apps you've made • Websites and tools ❌ Do not post: • Discord invite links (use #server-promo) • MLM or spam • Content that violates Discord ToS • More than once per 24 hours

Posts that break these rules will be deleted.

Managing Promo Channels

Set slowmode aggressively (24 hours) to prevent the channel becoming a dump
Moderate for quality — bad content reflects on your server
Engage with members' promotions — react, leave a comment
Remove members who post irrelevant or low-quality content repeatedly

The Benefit to Your Server

When members share your server's invite in their own content:

"Made this in [Your Server] — join us here!"

This is organic word-of-mouth promotion that costs you nothing. Keep your listing updated on Discords.ai so new referrals find a polished profile.