How to Use Reddit to Grow Your Discord Server
Reddit can send hundreds of new members to your Discord in a single day โ but only if you do it right. Here's the complete playbook.
Best Subreddits for Discord Promotion
Open to promotion:
- r/discordservers โ General server listings
- r/discord_server_list โ Open advertising, any niche
- r/DiscordAdvertising โ Broad advertising community
Niche-specific (check rules first):
- r/gaming, r/learnprogramming, r/anime, r/art โ Many allow server listings in specific contexts
- Niche game subreddits โ Often allow community Discord links
- Niche hobby subreddits โ Many have dedicated "community" threads
How to Write a Reddit Post That Converts
Title formula: [Description of server] โ [What makes it unique] โ [Member count]
Example: "Active Valorant community (2,400+ members) โ daily LFG, weekly tournaments, rank coaching"
Post body should include:
- What the server is about (2-3 sentences)
- What members get (bullet list)
- Who it's for
- Your Discord invite link
- A screenshot or banner image of your server
Rules to Follow
- Read each subreddit's rules before posting โ many have specific formats
- Don't post the same content to multiple subreddits on the same day
- Don't use throwaway accounts โ Reddit's spam filters catch them
- Engage genuinely with comments on your post
- Space promotional posts at least 1 week apart per subreddit
The Indirect Approach (Most Effective)
Instead of posting promotions, become a genuine contributor:
- Join the subreddits where your target audience hangs out
- Post helpful content (guides, tips, answers)
- Include your Discord in your profile bio
- After becoming a trusted contributor, occasional promotion posts will perform far better
Combining Reddit with Discords.ai
List your server on Discords.ai and link to your listing in Reddit posts โ it adds credibility and gives interested readers more information before committing to join.
Related: How to Grow a Discord Server ยท Discord Server Marketing Plan