How to Create a Discord Server Press Kit

A press kit is a document that gives journalists, creators, and partners everything they need to cover your community accurately. It's a sign of a serious, professional operation.

When You Need a Press Kit

Your server has 1,000+ members and is growing
You're reaching out to content creators for collaborations
You're applying for features on listing sites like Discords.ai
Journalists might cover your niche
You're applying for the Discord Partner Program

What to Include

1. About the Community

Server name and tagline
What the community is and does
Who it serves
Key milestones (founded date, member count, major events)

2. Visual Assets

High-resolution server icon (PNG, 512×512+)
Server banner (PNG, 960×540+)
Any mascot or character art
Colour palette (hex codes)
Font names

3. Statistics

Total member count
Active members per week
Key engagement metrics
Growth trend (e.g. +20% monthly)

4. Notable Features or Events

Major events you've hosted
Notable members or guests
Unique features of your community

5. Contact Information

Best way to reach you (email or Discord handle)
Response time expectation

How to Host Your Press Kit

Notion: Free, shareable, easy to update
Google Drive: PDF + folder of assets
Your website (if you have one)
#press-kit channel in a public or semi-public Discord section

Keeping It Updated

Update your press kit when:

Member count changes significantly
You have a major new event or milestone
Your visual identity changes
New statistics are available