How to Create Discord Server Promotional Graphics
Servers with good graphics get significantly more clicks than text-only listings. Here's how to create them — no design experience needed.
Types of Graphics to Create
- Server banner — For listing site profiles (960×540)
- Server icon — Square, circular display (512×512)
- Social media post — For Twitter, TikTok thumbnails, Instagram
- Event graphic — For scheduled events (1920×1080)
- Invite splash — Shown on invite landing pages (1920×1080)
Free Tools
Canva (Recommended)
- Huge template library including Discord-specific templates
- Drag and drop — no skill required
- Free tier is sufficient for most needs
- Export as PNG, JPG, or GIF
Adobe Express
- Clean templates with good design defaults
- Free tier available
- Better font selection than Canva
Figma
- More control but steeper learning curve
- Great for consistent branding across multiple assets
- Free for personal use
Design Principles for Non-Designers
Colour: Pick 2-3 colours and stick to them. Use your server's theme colour as the primary.
Fonts: Use a maximum of 2 fonts — one for headings (bold, readable), one for body (clean, simple).
Contrast: Text must be readable. Dark text on light background or light text on dark background. Test at small sizes.
Hierarchy: The most important thing (your server name) should be the biggest. Secondary info is smaller.
Whitespace: Empty space is good. Don't fill every pixel.
Banner Content Checklist
- [ ] Server name (large and clear)
- [ ] 1-2 sentence tagline
- [ ] Key feature or differentiator
- [ ] Your server's icon or mascot
- [ ] Colour scheme consistent with server icon
Consistency
Use the same visual style across your Discords.ai listing, social media, and in-server banners. Recognition builds trust.
Related: Discord Server Icon and Banner Guide · Discord Brand Identity Guide