How to Write a Discord Server Content Policy

A content policy goes deeper than basic rules — it defines exactly what content is and isn't acceptable in your community.

What a Content Policy Covers

• Text content — What language, topics, and tones are allowed
• Images and media — What can be shared (and in which channels)
• Links — What types of links are permitted
• Voice conduct — Behaviour during voice chats and streams
• Bot commands — Where and how bots can be used
• External content — Social media posts, news articles, third-party links

Template: Core Content Policy Sections

Permitted Content

• Constructive discussion related to the server's topics
• Creative content (art, writing, clips) that follows community guidelines
• Links to reputable sources
• Server-approved promotional content

Prohibited Content

• NSFW or adult content (unless in verified age-gated channels)
• Content that doxes, harasses, or targets individuals
• Spam, chain messages, or mass mentions
• Content that violates Discord's Terms of Service
• Political or religious content (adjust based on your server's focus)
• Advertising without staff approval

Gray Areas

• Memes: Allowed in #memes; must not punch down at individuals
• Political discussion: Only in designated #debate channels, no direct insults
• NSFW art: Only in age-verified channels if enabled at all
• Language: Profanity allowed but not directed at members

Making the Policy Accessible

• Keep it in a #rules channel pinned at the top
• Use clear headers and bullet points — avoid walls of text
• Link to it from your welcome message
• Summarise it in your Discords.ai listing

Enforcement Consistency

A policy is only useful if applied consistently:

• Staff should reference the policy, not personal judgement
• When in doubt, check what the policy says — don't improvise
• Update the policy when edge cases reveal gaps

Related: Discord Community Guidelines Template · Discord Strike Warning System