
GTA 6Grand Theft Auto VIRockstar Games
The Netflix Play: How Rockstar Is Rewriting the Marketing Rulebook
Rockstar is taking the GTA 6 marketing machine somewhere unexpected: Netflix. With the Extended Look premiering six hours before its YouTube release, the move could mark a major shift in how blockbuster games create hype, control attention, and turn trailers into global entertainment events.
1 min read252