If you're heading to Gamescom 2026 as a HoYoverse fan, there's a good reason to keep an eye on the convention map.

HoYoverse is taking over two very different parts of Gamescom this year.

One location is designed for players, featuring Zenless Zone Zero experiences, photo opportunities, community activities, and merchandise.

The other is aimed directly at the gaming industry itself.

That makes HoYoverse's 2026 presence particularly interesting not only because of what fans can experience, but because of what the company's expanded footprint says about its growing position in the global games industry.

Here's everything you need to know.

📅 When Is HoYoverse at Gamescom 2026?

Gamescom 2026 takes place at Koelnmesse in Cologne, Germany, from:

August 26–30, 2026

The wider gaming news cycle begins one day earlier with Gamescom Opening Night Live on August 25, hosted by Geoff Keighley.

HoYoverse's presence, however, is primarily centered around the Gamescom exhibition itself.

Visitors will find the company across two separate halls, with each location serving a completely different purpose.

🎮 Hall 6.1: The Zenless Zone Zero Experience

The main destination for HoYoverse fans is its public-facing booth in:

Hall 6.1 - Booth B030

This is where the company's Gamescom presence becomes much more interactive.

Rather than simply displaying trailers and promotional material, HoYoverse is creating a space where visitors can actually engage with its games and characters.

What Can Visitors Expect?

The public booth is expected to feature:

• Hands-on gameplay stations
• Character-themed photo opportunities
• Community stage activities
• Exclusive merchandise
• Interactive experiences built around HoYoverse's games

For Zenless Zone Zero players in particular, this is the main location to visit.

The booth gives fans an opportunity to experience the game outside the usual PC, console, and mobile environment.

🏙️ Why Zenless Zone Zero Is the Main Attraction

Zenless Zone Zero has continued to expand through major updates and new gameplay content, giving HoYoverse plenty of material to bring to a major international convention.

The game already has a strong visual identity, making it particularly suited to a physical event.

Its colorful characters, futuristic urban setting, and distinctive art direction provide plenty of opportunities for:

Photos.

Cosplay.

Live demonstrations.

Community events.

That makes the Zenless Zone Zero booth more than somewhere to simply play a demo.

It's effectively a physical extension of the game's world.

🏢 Hall 4.2: HoYoverse Goes B2B

Here's where things get particularly interesting.

HoYoverse isn't limiting its Gamescom presence to players.

The company is also appearing in the dedicated business and media area at:

Hall 4.2 - Booth B051

This represents a significant change in how HoYoverse is approaching the event.

Instead of focusing exclusively on consumer entertainment, the company is creating a dedicated space for business-to-business (B2B) engagement.

💼 What Is the B2B Booth For?

The B2B presence is designed for industry professionals, partners, media representatives, and other stakeholders.

The booth will provide an opportunity for HoYoverse to highlight areas such as:

• Commercial partnerships
• Technological developments
• Upcoming projects
• The company's wider entertainment ecosystem
• Opportunities for industry collaboration

This is particularly notable because it marks HoYoverse's first dedicated B2B presence at Gamescom.

In other words, the company isn't simply attending Gamescom to promote its games.

It's also using the event as a platform to strengthen its position within the broader international games business.

🔄 Two Booths, Two Different Audiences

The easiest way to understand HoYoverse's Gamescom strategy is to think of it as two separate experiences.

This makes HoYoverse's presence considerably broader than a traditional promotional booth.

One side is about playing the games.

The other is about the business behind them.

🌍 Why Gamescom Matters to HoYoverse

Gamescom provides HoYoverse with access to an enormous international audience.

Unlike a digital showcase, a physical convention allows the company to interact directly with players, creators, journalists, partners, and developers.

That's particularly valuable for a publisher with a growing portfolio of globally recognized titles.

The company's decision to establish both a consumer booth and a dedicated B2B space suggests that its Gamescom strategy is no longer limited to simply generating hype around individual releases.

It's about building a larger international presence.

📍 HoYoverse Gamescom 2026 Booth Locations

If you're attending the event, these are the two locations to remember:

🎮 Public Booth

Hall 6.1 - Booth B030

Best for:

• Zenless Zone Zero
• Gameplay experiences
• Community activities
• Photo opportunities
• Merchandise

💼 B2B Booth

Hall 4.2 - Booth B051

Best for:

• Industry professionals
• Business meetings
• Media
• Partnerships
• HoYoverse's wider projects and technology

❓ Frequently Asked Questions

When is Gamescom 2026?

Gamescom 2026 runs from August 26 to August 30, 2026, at Koelnmesse in Cologne, Germany.

Where is the HoYoverse public booth?

HoYoverse's main public booth is located in Hall 6.1, Booth B030.

What game is HoYoverse showcasing?

Zenless Zone Zero is the primary game highlighted in the company's public Gamescom presence.

Does HoYoverse have a business booth?

Yes. HoYoverse is making its B2B debut at Gamescom with a dedicated presence in Hall 4.2, Booth B051.

Is Opening Night Live part of the HoYoverse booth?

Opening Night Live takes place on August 25, before the public exhibition opens. HoYoverse's main physical presence is centered around the August 26–30 exhibition period.

🎮 The Bottom Line

HoYoverse's Gamescom 2026 presence is bigger than a standard game booth.

Fans get Zenless Zone Zero.

Industry professionals get a dedicated business presence.

And HoYoverse gets an opportunity to connect with both audiences at one of the world's biggest gaming events.

If you're attending Gamescom specifically for HoYoverse, Hall 6.1, Booth B030 is the location to prioritize.

But if you're interested in where the company is heading beyond its individual games, don't overlook Hall 4.2, Booth B051.

That second booth may ultimately be the more revealing part of HoYoverse's Gamescom strategy.